Our Story – Talecraft

It all started 12 years ago, when I was 15 years old and living in Iran. I saved up to buy my very first watch – a Casio. It wasn’t expensive, but it meant everything to me. Over time, my passion for watches kept growing, and I began collecting them.

But no watch ever gave me the same feeling as that first one. Maybe because it had been with me through everything. Through all of life’s ups and downs, it showed me the time – and it was always there.

I started dreaming of one day working in the watch industry.

Two years ago, I bought a new watch and received a leather pouch with it. At first, I was happy. But after a few months, the logo faded, the leather aged badly, and the feeling of quality was gone. It no longer felt good to carry it with me.

That’s when I had an idea:
What if I could create something better?
A pouch with better quality, that feels luxurious. Made in Sweden, with a minimalist design – and crafted to last a lifetime.

I challenged myself to build my company with just $100.

And on April 1st, I launched my very first product.

That was the beginning of Talecraft.

And remember: your watch isn’t just a tool or a piece of jewelry.
It holds a story.
Your story.
And everything you’ve been through.

Raoof Miladi